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Digiday Live

This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
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Dec 16, 2016

The Viacom Lab was launched in May 2016 to experiment with new technologies and develop new content formats for Viacom and its media brands. (Think Comedy Central, Nickelodeon and Paramount Pictures.) It plans to triple in size by the end of 2016.

In this episode of Digiday Live from the Digiday Video Anywhere Summit, the Lab's evp of marketing strategy and engagement Ross Martin talked about how the Lab is helping Viacom grow viewer engagement across screens and platforms -- and isn’t just a press release.

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