Info

Digiday Live

This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
RSS Feed
Digiday Live
2017
December
November
October
August
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April


All Episodes
Archives
Now displaying: Page 1
Mar 3, 2017

For The Economist, the election of Donald Trump has been good for its subscription business: “We saw our daily news subscription rate go up five times after [Donald Trump] was elected,” the media company’s president Paul Rossi told attendees at the Digiday Publishing Summit Japan in February 2017.


In this conversation with Digiday editor in chief Brian Morrissey, Rossi explains the reason for tje “Trump bump” in subscriptions and why depending on advertising alone is a doomed path these days.

0 Comments