Publishers that leaned on the distributed model got burned last year, Smith pointed out. But those that were true to their brands -- and focused on what differentiates them -- will persevere. At the Digiday Publishing Summit in Vail, Colorado, Bloomberg Media’s CEO Justin Smith came equipped with a survival guide for publishers in 2017.
Transparency is at the top of every agency’s list of priorities. In this session from the Digiday Agency Summit in Nashville, Tennessee, Noble People CEO Greg March delivered some home truths on the topic.
Harris Diamond is in the process of reinvigorating McCann, a huge holding company. In this conversation at the Digiday Agency Summit in Nashville, Tennessee, he and Digiday managing editor Shareen Pathak had a controversy-stirring talk about where the agency business is going. Diamond is a distinct optimist, which led to some disagreements.
In a climate befogged by fake news and platform distribution, publishers everywhere are grappling with how to establish - or re-establish - direct connections with their readers. Fortunately, if your brand is strong enough, people will reward you. Or, as Robert Bridge, chief customer officer of Telegraph Media Group, says in this session, "The propensity for people to pay for media has definitely changed in recent years."
In January 2017, News Corporation executives gathered in New York City to discuss the state of the duopoly for media companies in North America. Dominic Carter, News UK’s chief commercial officer, joined us in Lisbon in February to discuss the power of these twin social platforms: "That threat is not going away," he says in this session, moderated by Digiday's UK editor Jess Davies.
It helps to get advice from the experts, and when it comes to digital advantages, BuzzFeed wrote the book. In this session, BuzzFeed France editor in chief Cécile Dehesdin offers up some insider advice on how publishers can make the most of their unique digital advantages.
“We get advantages from being an online, social web company that other media such broadcast or print don’t necessarily have,” she says.
The Atlantic’s AtlanticLIVE events arm has dramatically changed the media company’s financial outlook. Steve Clemons, DC editor for The Atlantic, likens the events process to making journalism "3D" - "fantastic storytelling, fantastic journalism, supported by underwriters," he explains.
In this conversation with Digiday editor in chief Brian Morrissey, Clemons discusses the impact of the U.S. election on news coverage and how events play a critical part of a successful business model.
Rory Brown, president of the Bleacher Report, joined Digiday’s Senior Reporter, Sahil Patel, for a discussion about the Facebook-Google duopoly at an event for Digiday Pulse.
The Wall Street Journal’s Japan bureau has a special edge over its local competition. With interest in American politics at an all-time high, the WSJ is in a unique position to give its Japanese readers the U.S. news, in Japanese, from a U.S. perspective: “There’s tremendous interest in news out of the U.S., and that is our strength,” the newspaper’s managing editor George Nishiyama told attendees at the Digiday Publishing Summit Japan in February 2017.
In this conversation with Digiday editor in chief Brian Morrissey, Nishiyama explains how the publication differentiates in a very crowded Japanese market for business news by leaning on its U.S. point of view.
For The Economist, the election of Donald Trump has been good for its subscription business: “We saw our daily news subscription rate go up five times after [Donald Trump] was elected,” the media company’s president Paul Rossi told attendees at the Digiday Publishing Summit Japan in February 2017.
In this conversation with Digiday editor in chief Brian Morrissey, Rossi explains the reason for tje “Trump bump” in subscriptions and why depending on advertising alone is a doomed path these days.
“Agencies can do the big stuff, but they struggle with the small stuff.” Kia’s head of marketing Dave Schoonover has some very strong thoughts on the agency/brand relationship. In this episode of Digiday Live from the Digiday Brand Summit, he speaks with Digiday managing editor Shareen Pathak about the future of the brand/agency relationship and why having multiple agencies of record is like having multiple spouses: It’s just not possible.
Working with external partners is a great way to extend a brand’s reach. Great-West Financial's head of marketing Nag Odekar shares what his team looks for when evaluating collaborative partners, and why some relationships work better than others.
“Content has become a value proposition.” Ann Hynek and John Von Brachel share how their organizations, two of the largest financial incumbents in the United States, approach content creation.
“I don’t honestly believe in innovation teams. Every team should have innovation in it.”
In this episode of Digiday Live recorded at the Digiday Brand Summit in Park City, Utah, Visa’s head of consumer marketing Gedioen Aloula talks about what the future holds for brand marketing. First on the list: a return to platforms with proven ROI.
“We’ve been doing it [programmatic] forever.” As one of the biggest advertisers in the US, Target has focused heavily on investing internally in programmatic over the last seven to eight years.
In this episode of Digiday Live, Target’s vp of digital media and search Brent Rosso describes its strategy and resulting successes, plus a look at its new program, Target Guest Access.
As the go-between with publishers and brands, agencies carry a heavy load when it comes to media buying. They answer to stakeholders who demand low CPMs, traffic and results. In this episode of Digiday Live, Razorfish’s senior media director Amy Manus shares how the agency manages this complicated process.
“If you haven’t gotten around to fixing something yet, bringing something in-house is not that fix.” So says Gosha Khuchua, Ticketmaster’s senior director of digital and programmatic media, on this episode of Digiday Live, recorded at the Digiday Programmatic Summit.
The decision to take programmatic in-house involves the initial cost of investment with the benefits of gaining control and transparency in media buying. In this episode, Khuchua shares what online purchasing platform Ticketmaster has learned about itself when it took on the task of moving programmatic inside the organization.
When you’re a brand, working with agency and publisher partners can get complicated. There are often things left unsaid, details omitted and procedures skipped.
In this episode of Digiday Live, Lenovo’s global digital marketing director Gary Milner shares some stories from the programmatic front lines: “Be relentless in the pursuit of excellence.”
USA Today Network was one of the pioneers of bringing advertising and virtual reality together, and has built a branded content studio dedicated to doing just that.
In this episode of Digiday Live, Gannett’s vp of branded content Kelly Andresen explains how the new technology has become a valuable tool for branded content creation -- even if its editorial value isn't clear yet.
The Viacom Lab was launched in May 2016 to experiment with new technologies and develop new content formats for Viacom and its media brands. (Think Comedy Central, Nickelodeon and Paramount Pictures.) It plans to triple in size by the end of 2016.
In this episode of Digiday Live from the Digiday Video Anywhere Summit, the Lab's evp of marketing strategy and engagement Ross Martin talked about how the Lab is helping Viacom grow viewer engagement across screens and platforms -- and isn’t just a press release.
Up until recently, video destination Fullscreen was known as a YouTube multi-channel network, working with video creators to sell advertising and make money on the world’s biggest video platform.
But as Fullscreen president Ezra Cooperstein says in this episode of Digiday Live from the Digiday Video Summit, "It’s really hard to build a business just on YouTube." Now, Fullscreen is trying to become a consumer-facing brand with an ad-free subscription streaming service and original and licensed content geared toward younger viewers. Hear how the strategy is working for them and how they’re working to get their audience to pay for content.
In this episode of Digiday Live from the Digiday Video Summit, legendary sports anchor Scott Van Pelt and Rob King, svp of SportsCenter, share how SportsCenter grew into one of the biggest sports brands in media. From delivering news, information, highlights and entertainment across all media platforms to how SportsCenter video is created and distributed to various platforms -- listen to how this evolution has changed the way publishers think about show production and talent roles.
"We invest in others' ideas, not our own," says Bullish founder Mike Duda. Instead of creating, for example, ten print ads for a client, Bullish adopts a VC mindset. It advises and invests in its clients (think Harry's Razors and Peloton bikes) and is compensated on a pay-for-performance model -- and takes the financial hits when it doesn't perform.
Before she arrived in Phoenix for the Digiday Agency Summit, DDB North America CEO Wendy Clark was going to talk about the big picture of the agency world. But when she took the stage, she changed tack, and instead spoke passionately about the importance of people and leadership when it comes to creating work that people love. "The only way to do amazing, incredible work is to realize we're better together."