At the Digiday Brand Summit in Charleston, South Carolina, Tough Mudder's SVP for brand and creative Jesse Bull talked about how tough Mudder develops its brand around passion points and the company's strategy in using social media platforms.
At the Digiday Brand Summit in Charleston, South Carolina, Morton Salt's director of communications & corporate brand strategy Denise Lauer talked about the company's efforts to make the brand relevant again.
Brands are quickly recognizing Amazon as a threat, and the luxury business is no different. Charlie Cole, the chief digital officer of Tumi, believes in taking every step with caution when it comes to Amazon. At the Digiday Brand Summit in Charleston, South Carolina, he talked with Digiday brands reporter Yuyu Chen about the future of modern branding and Amazon's threat to marketers.
Our latest publishing summit was held in Vail, Colorado. In the following episode, Dave Goldberg takes the stage. Dave is the Bleacher Report’s VP of revenue operations. He talked about the company’s strategy to create a stable revenue stream and why creating premium unique content is key.
In a political climate where trust in media has severely declined, USA Today Network's CRO Kevin Gentzel talks about how local journalism can help build scale and also strengthen public trust in media.
Rick Cordella, executive vice-president of digital media at NBC Sports, joined us at the Digiday Publishing Summit to talk about how the Rio Olympics went live, and some bold decisions that the team took towards this digital push.
Political news may be driving subscriptions and engagement for publishers in the Trump era, but advertisers remain skittish around buying space next to political news. But Jed Hartman, CRO of the Washington Post is confident that it's just a matter of time until brands find the right space for their messages. He joined Digiday’s senior editor, Lucia Moses, at the Digiday Publishing Summit in Vail, Colorado for a discussion on how to make the ad model work for everyone.
Our latest publishing summit was held in Vail, Colorado. In the following episode, CNN’s Chief Product Officer Alex Wellen talks about the company’s major push into the digital sphere over the last year and their platform strategy.
At the Digiday Agency Summit, we cut through the BS and got to some hard truths about the internet, programmatic, social and much more. In this session, Fred & Associates founder Jen Brady took the stage with Digiday’s brands reporter Tanya Dua to engage in some verbal jousting on today’s most pervasive media and marketing buzzwords like "Snapchat," "big data" and "live streaming."
Brady makes a particular point about digital experiences, specifically on the internet: "Print is coming back in great strides because of experiences. We are not creating experiences on the internet anymore."
Many are doubting Snapchat as a media vehicle, but not Mashable CEO Pete Cashmore. He joined Digiday editor-in-chief Brian Morrissey for an on-stage discussion on the future of content on phones and focusing on a brand with a specific audience. Edited highlights below.
Publishers that leaned on the distributed model got burned last year, Smith pointed out. But those that were true to their brands -- and focused on what differentiates them -- will persevere. At the Digiday Publishing Summit in Vail, Colorado, Bloomberg Media’s CEO Justin Smith came equipped with a survival guide for publishers in 2017.
Transparency is at the top of every agency’s list of priorities. In this session from the Digiday Agency Summit in Nashville, Tennessee, Noble People CEO Greg March delivered some home truths on the topic.
Harris Diamond is in the process of reinvigorating McCann, a huge holding company. In this conversation at the Digiday Agency Summit in Nashville, Tennessee, he and Digiday managing editor Shareen Pathak had a controversy-stirring talk about where the agency business is going. Diamond is a distinct optimist, which led to some disagreements.
In a climate befogged by fake news and platform distribution, publishers everywhere are grappling with how to establish - or re-establish - direct connections with their readers. Fortunately, if your brand is strong enough, people will reward you. Or, as Robert Bridge, chief customer officer of Telegraph Media Group, says in this session, "The propensity for people to pay for media has definitely changed in recent years."
In January 2017, News Corporation executives gathered in New York City to discuss the state of the duopoly for media companies in North America. Dominic Carter, News UK’s chief commercial officer, joined us in Lisbon in February to discuss the power of these twin social platforms: "That threat is not going away," he says in this session, moderated by Digiday's UK editor Jess Davies.
It helps to get advice from the experts, and when it comes to digital advantages, BuzzFeed wrote the book. In this session, BuzzFeed France editor in chief Cécile Dehesdin offers up some insider advice on how publishers can make the most of their unique digital advantages.
“We get advantages from being an online, social web company that other media such broadcast or print don’t necessarily have,” she says.
The Atlantic’s AtlanticLIVE events arm has dramatically changed the media company’s financial outlook. Steve Clemons, DC editor for The Atlantic, likens the events process to making journalism "3D" - "fantastic storytelling, fantastic journalism, supported by underwriters," he explains.
In this conversation with Digiday editor in chief Brian Morrissey, Clemons discusses the impact of the U.S. election on news coverage and how events play a critical part of a successful business model.
Rory Brown, president of the Bleacher Report, joined Digiday’s Senior Reporter, Sahil Patel, for a discussion about the Facebook-Google duopoly at an event for Digiday Pulse.
The Wall Street Journal’s Japan bureau has a special edge over its local competition. With interest in American politics at an all-time high, the WSJ is in a unique position to give its Japanese readers the U.S. news, in Japanese, from a U.S. perspective: “There’s tremendous interest in news out of the U.S., and that is our strength,” the newspaper’s managing editor George Nishiyama told attendees at the Digiday Publishing Summit Japan in February 2017.
In this conversation with Digiday editor in chief Brian Morrissey, Nishiyama explains how the publication differentiates in a very crowded Japanese market for business news by leaning on its U.S. point of view.
For The Economist, the election of Donald Trump has been good for its subscription business: “We saw our daily news subscription rate go up five times after [Donald Trump] was elected,” the media company’s president Paul Rossi told attendees at the Digiday Publishing Summit Japan in February 2017.
In this conversation with Digiday editor in chief Brian Morrissey, Rossi explains the reason for tje “Trump bump” in subscriptions and why depending on advertising alone is a doomed path these days.
“Agencies can do the big stuff, but they struggle with the small stuff.” Kia’s head of marketing Dave Schoonover has some very strong thoughts on the agency/brand relationship. In this episode of Digiday Live from the Digiday Brand Summit, he speaks with Digiday managing editor Shareen Pathak about the future of the brand/agency relationship and why having multiple agencies of record is like having multiple spouses: It’s just not possible.
Working with external partners is a great way to extend a brand’s reach. Great-West Financial's head of marketing Nag Odekar shares what his team looks for when evaluating collaborative partners, and why some relationships work better than others.
“Content has become a value proposition.” Ann Hynek and John Von Brachel share how their organizations, two of the largest financial incumbents in the United States, approach content creation.
“I don’t honestly believe in innovation teams. Every team should have innovation in it.”
In this episode of Digiday Live recorded at the Digiday Brand Summit in Park City, Utah, Visa’s head of consumer marketing Gedioen Aloula talks about what the future holds for brand marketing. First on the list: a return to platforms with proven ROI.
“We’ve been doing it [programmatic] forever.” As one of the biggest advertisers in the US, Target has focused heavily on investing internally in programmatic over the last seven to eight years.
In this episode of Digiday Live, Target’s vp of digital media and search Brent Rosso describes its strategy and resulting successes, plus a look at its new program, Target Guest Access.