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Digiday Live

This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
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Feb 24, 2017

“Agencies can do the big stuff, but they struggle with the small stuff.” Kia’s head of marketing Dave Schoonover has some very strong thoughts on the agency/brand relationship. In this episode of Digiday Live from the Digiday Brand Summit, he speaks with Digiday managing editor Shareen Pathak about the future of the brand/agency relationship and why having multiple agencies of record is like having multiple spouses: It’s just not possible.

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