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Digiday Live

This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
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Dec 9, 2016

Up until recently, video destination Fullscreen was known as a YouTube multi-channel network, working with video creators to sell advertising and make money on the world’s biggest video platform.

But as Fullscreen president Ezra Cooperstein says in this episode of Digiday Live from the Digiday Video Summit, "It’s really hard to build a business just on YouTube." Now, Fullscreen is trying to become a consumer-facing brand with an ad-free subscription streaming service and original and licensed content geared toward younger viewers. Hear how the strategy is working for them and how they’re working to get their audience to pay for content.

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