For local news, the chief selling point of a subscription is a broad range of coverage and content. But what if you started selling digital subscriptions to a small slice of content? Hear from Grant Belaire, vp, digital audience development at McClatchy, on how they've done it and what they've learned along the way.
At the Digiday Hot Top event on subscriptions and commerce in New York City, Ryan Brown, svp business development at Gizmodo, talks about how he is building a community around commerce content and the lessons his team has learned along the way.
In diversifying their revenue streams, many publishers are trying their hand at content studios. Jim Piercy, creative director for EMEA and Asia at The Wall Street Journal discussed the opportunities and challenges for being an in-house ad agency for the Journal’s clients at the Digiday Publishing Summit Japan.
At the Digiday Media Buying Summit, we quiz some agency executives on the tired and wired phrases in the industry today.
Programmatic's continued evolution means marketers need to get even smarter about how they collect data. At the Digiday Media Buying Summit held in Nashville, Tennesse from Feb. 20-22, Amanda Betsold, vp and head of programmatic at iCrossing, discussed the key elements of her conversation with clients on refining the programmatic approach, how agencies can help clients use data better, the in-housing trend, organizing teams to support programmatic transactions and more.
This is a session from the Digiday Media Buying Summit held in Nashville, Tennesse. Hear Steve Williams, CEO of Essence North America, speak about how they’re proving their worth to brands, how they’re navigating these changing client relationships and why cynicism around the future of media agencies is misplaced
Ali Plonchak, managing director of digital strategy and integration at Crossmedia, spoke at the Digiday Media Buying Summit held in Nashville, Tennessee. She believes the focus on transparency in media buying should be welcomed by agencies.