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Digiday Live

This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
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Now displaying: January, 2019
Jan 28, 2019

As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share of issues. Fraud is rampant, and it's hard to measure the success of content because traditional metrics don't apply. Joseph Harper, social media lead UK and Ireland at Kelloggs, discussed the up and downs of influencer marketing, compliance issues and more in this session from the Digiday Brand Summit Europe held in November 2018.

Jan 21, 2019

Brands are increasingly concerned with ad dollars being wasted in the supply chain. Swarovski’s material group manager for media and digital Henrik Schulte is now exploring alternative payment agreements to paying a fee on the media investment as a way to fix the problem.

Jan 18, 2019

In this session from the Digiday Brands Summit, we trade anonymity for honesty with a media executive of an agency holding company.

Jan 14, 2019

International expansion often means having to adjust strategies for new markets. Babbel, an 11-year-old language learning app based out of Germany learned that over seven years of failing in the U.S. market. With a revived focus on expanding to the U.S., it's trying a new playbook. Hansen discusses Babbel’s new data, agency and channel-driven marketing approach and more.

Jan 11, 2019

In this session from Digiday Brands Summit, Evan Parker, vp of content at NASCAR, will discuss how NASCAR tells stories at speed.

Jan 7, 2019

The Philadephia Eagles want to be a sports entertainment brand with no offseason. Social media plays a key role in how the team communicates with its fans year-round, according to Jennifer Kavanagh, senior vice president of media and marketing at the Philadephia Eagles.

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