As technology improves and as data strategies strengthen, what does that mean for the advertising wold of traditional TV and OTT platforms? Join Michael Piner from MullenLowe's Mediahub as he details advancements in targeting audiences and evaulating ads on TV screens.
Incredible sums of money are spent on creating engaging content how do we make sure that the audience really does engage? This session from the Digiday Publishing Summit Europe will consider how you act on insights and in an environment that is driven by campaign budgets, how you can act on engagement.
With media companies in a constant state of evolution, is there a path to sustainable media? Looking at News UK’s varied portfolio of media brands, hear what Dominic Carter thinks about the state of media and where we should be focusing efforts in order to be sustainable in the long run.
Younger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process of how Schibsted identified and shaped a new digital news product for exactly this audience. Their User researcher, Ane Sharma will discuss how they identified the specific needs of this target group through iterative research and insights gathering, including how iteratively testing was done on the content, which was a crucial step to ensure that the presentation of the news is engaging to the correct extent. This led to the design and creation of the app Peil, a news destination for younger Norwegians.
Hear from Julian Childs, SVP of International and managing director, at Business Insider UK. He will talk about the ways in which Business Insider has succeeded in building an audience and business that keeps on growing, relying on a strategic approach built on shared revenue model, single tech platform and efficiency and scalable global advertising programs for clients.
A session from Digiday Publishing Summit, where Barstool CRO Deirdre Lester talks about how the strategized their subscription program.
At the Digiday Publishing Summit held in Vail, Colorado, Daniel Hallac, chief product officer at New York Media, talked about how their dynamic paywall came about.
In this fun session from the Digiday Publishing Summit, Neil Vogel, CEO of Dotdash, will dissect narratives about the digital media industry and give us his candid thoughts.
The debate over paywalls and merchandise has turned to a more nuanced discussion over how to supplement advertising revenue with new income sources, ranging from membership opportunities to e-commerce. Join Geoff Schiller of PopSugar as he discusses how publishers are going beyond advertising. This session is from the Digiday Publishing Summit held in Vail, Colorado.
Join Michael Finnegan, President of Atlantic Media, Inc as he discusses the ongoing evolution of the media business. Starting with looking at how its portfolio of legacy brands including The Atlantic and National Journal continue to innovate and diversify revenue sources to include a juggernaut events business, fast growing digital consultancy and other advisory services and pioneering branded content studios.
At the Digiday Hot Topic event in New York City, Jason Sylva talked about the flexible paywall at New York Magazine.
For local news, the chief selling point of a subscription is a broad range of coverage and content. But what if you started selling digital subscriptions to a small slice of content? Hear from Grant Belaire, vp, digital audience development at McClatchy, on how they've done it and what they've learned along the way.
At the Digiday Hot Top event on subscriptions and commerce in New York City, Ryan Brown, svp business development at Gizmodo, talks about how he is building a community around commerce content and the lessons his team has learned along the way.
In diversifying their revenue streams, many publishers are trying their hand at content studios. Jim Piercy, creative director for EMEA and Asia at The Wall Street Journal discussed the opportunities and challenges for being an in-house ad agency for the Journal’s clients at the Digiday Publishing Summit Japan.
At the Digiday Media Buying Summit, we quiz some agency executives on the tired and wired phrases in the industry today.
Programmatic's continued evolution means marketers need to get even smarter about how they collect data. At the Digiday Media Buying Summit held in Nashville, Tennesse from Feb. 20-22, Amanda Betsold, vp and head of programmatic at iCrossing, discussed the key elements of her conversation with clients on refining the programmatic approach, how agencies can help clients use data better, the in-housing trend, organizing teams to support programmatic transactions and more.
This is a session from the Digiday Media Buying Summit held in Nashville, Tennesse. Hear Steve Williams, CEO of Essence North America, speak about how they’re proving their worth to brands, how they’re navigating these changing client relationships and why cynicism around the future of media agencies is misplaced
Ali Plonchak, managing director of digital strategy and integration at Crossmedia, spoke at the Digiday Media Buying Summit held in Nashville, Tennessee. She believes the focus on transparency in media buying should be welcomed by agencies.
Despite the buzz about in-house agencies, Gerhard Louw, head of international media management and digital transformation at Deutsche Telekom, thinks that doing advertising 100 percent in-house doesn't reflect the reality of the business -- and remains far off in the future for the company. Louw discussed the need for more control, what the hybrid model looks like and more.
As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share of issues. Fraud is rampant, and it's hard to measure the success of content because traditional metrics don't apply. Joseph Harper, social media lead UK and Ireland at Kelloggs, discussed the up and downs of influencer marketing, compliance issues and more in this session from the Digiday Brand Summit Europe held in November 2018.
Brands are increasingly concerned with ad dollars being wasted in the supply chain. Swarovski’s material group manager for media and digital Henrik Schulte is now exploring alternative payment agreements to paying a fee on the media investment as a way to fix the problem.
In this session from the Digiday Brands Summit, we trade anonymity for honesty with a media executive of an agency holding company.
International expansion often means having to adjust strategies for new markets. Babbel, an 11-year-old language learning app based out of Germany learned that over seven years of failing in the U.S. market. With a revived focus on expanding to the U.S., it's trying a new playbook. Hansen discusses Babbel’s new data, agency and channel-driven marketing approach and more.
In this session from Digiday Brands Summit, Evan Parker, vp of content at NASCAR, will discuss how NASCAR tells stories at speed.
The Philadephia Eagles want to be a sports entertainment brand with no offseason. Social media plays a key role in how the team communicates with its fans year-round, according to Jennifer Kavanagh, senior vice president of media and marketing at the Philadephia Eagles.