n this session, we talk to Neil Vendetti, president of investments at Zenith US. He shares his thoughts on how we can bring rich video content to consumers, ensure brand safety, and how to make the most of the sea of insights we now have access to.
In this session, executives from Modi Media talk about improving tv advertising. it needs to pick up the advanced targeting capabilities available to marketers on digital platforms. But where does the addressable TV market sit right now? Who are the biggest players? Will this ever be a huge opportunity for advertisers, especially when some still view TV as a broadcast and branding medium?
In this session from the Digiday Video Marketing summit, SoulCycle's CCO Greg Gittrich talks about the company's ambitions to have a media business.
The stakeholders in the future of TV are watching the cord-cutting trends closely, and brand are now wondering if more of their ad spend should go to OTT and connected TV, according Nick Pappas, CEO at SwellShark. It’s a lucrative proposition as inventories have started opening up more broadly.
With the rise of programmatic, the New York Times had to completely rework the way it operations to grow revenue effective and efficiently. From launching new data ad products, to selecting top tier programmatic exchanges, to organizational changes. Hear from Jay Glogovsky, director of yeild and Programmatic at the Times talk about how the legacy publication deals with programmatic shifts.
Ads.txt is a heated topic of debate within the industry. But when the programmatic industry is struggling to create a transparent supply chain for every dollar spent, Jana Meron, svp of programmatic and data strategy at Insider, makes a strong case for ads.txt files. In our latest episode, Meron discusses Insider’s programmatic challenges, working with partners to solve these issues and how to trim your ad tech vendors.
The delicate, and complicated dance that is the exchange of ad space on the virtual market requires the perfect team, a true partnership between the buy and sell side of the business. This session with Chip Schenck, vp of programmatic strategy at Meredith, will provide an look into how the right collaboration can yield success on all sides and how a rocky relationship can mean the end of a program, especially as publishers are becoming platforms themselves.
Publishers were fast to adopt the ads.txt initiative from the Interactive Advertising Bureau but the demand hasn’t matched up. And according to Nicole Goksel, the senior director of digital revenue operations at Tribune Media, it needs a lot more work. In our latest episode, Goksel discusses how ad fraud remains hard to solve, how the news category is still suffering and more.