Info

Digiday Live

This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
RSS Feed
Digiday Live
2019
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March


2017
December
November
October
August
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April


All Episodes
Archives
Now displaying: November, 2018
Nov 26, 2018

This session is with Kevin Reilly, CCO and President of TBS and TNT, both of which are Turner properties. He talks about how the entertainment ladnscape has shifted dramatically in the last 3 years.

Nov 19, 2018

The process of discovering and developing new talent is not just for new TV shows anymore. Networks are looking for internet sensations as well. Viacom head of talent Paula Kaplan discussed the ins and outs of working with digital talent at the Digiday Future of Entertainment event held in Los Angeles, California on October 25.

Nov 19, 2018

This session is with Rob Gellick, EVP & GM at CBS ENTERTAINMENT DIGITAL. He talks about making direct to consumer work with the subscription service that CBS offers.

Nov 17, 2018
As much as YouTube and other social platforms say they’re committed to brand safety, things end up going awry and campaigns can get caught in the middle. Enter the brand safety officer, a role that some agencies have created to get ahead of protecting media investment. Hear from Joe Barone, managing partner brand safety Americas for GroupM, about why establishing this role should be prioritized, and what the future looks like for the brand safety officer.
Nov 9, 2018
It’s becoming an ultimatum: clients are demanding transparency from agencies. Brands want to connect the dots and understand where their advertising dollars are going, so it’s time for agencies to step up. Hear Michael Nicholas, chief digital officer of Media Assembly, speak about
how they’re ensuring transparency to cultivate better relationship with clients.
Nov 5, 2018

New technology may be expensive but testing it doesn’t need to be. Sarah Stringer, svp head of innovation for Carat USA, recently spoke at the Digiday Media Buying Summit held in Austin, Texas from October 16-17. She said new technology should be tested in the cheapest way possible. Stringer explores how to think about new technologies, how to budget for technology testing and more in this session.

Nov 2, 2018

CNN has responded to ever greater complexity in the advertising ecosystem by creating CNN Reach - a new unit within CNN International Commercial to specialize in smart targeting of audiences and campaign optimisation on CNN platforms and beyond. In this session from Digiday Publishing Summit Europe, CNN international executives Rob Bradley and Leo Urushibata go under the bonnet of how CNN Reach works, why it was created and why publishers need to evolve and offer more to clients by introducing such consultancy services.

1