Info

Digiday Live

This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
RSS Feed
Digiday Live
2019
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March


2017
December
November
October
August
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April


All Episodes
Archives
Now displaying: September, 2018
Sep 28, 2018

Privé Revaux has achieved meteoric growth, acquiring over 100,000 customers in its first 10 months of business. With such rapid growth, making sense of a tidal wave of customer purchase data presented a challenge few 1-year old companies face. By taking a unique approach to customer lifecycle segmentation and conversion rate optimization, Privé was able to dramatically increase its customer retention and double its online conversion rate. Hear CMO Ned Macpherson discuss the core strategy of how it was done.

Sep 24, 2018

Creating good content is hard without the right people, and finding them is even harder. At the Digiday Content Marketing Summit recently held in Vail, Colorado, Babbel USA’s executive producer Jen Jordan discussed how she’s grown her team in New York City to 25 people and what she’s learned about hiring the right team. Here, she outlined some key guidelines to abide by while hiring.

Sep 21, 2018

Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives. As technology changes, so does customer behavior. Hear from Josh Builder, Rent the Runway’s Chief Technology Officer, on how he has pioneered Rent The Runway to leverage technology, data, and logistics to transform the way women think about getting dressed -- and what it means to have your closet truly in the cloud.

Sep 17, 2018

Shoppers are increasingly demanding transparency in all dimensions of their buying experience -- from supply chains to the customer service experience. Emme Grede, co-founder of the two-year-old denim brand Good American, says building trust with customers is about showing the good, bad and the ugly parts equally.

Sep 14, 2018

Express launched a new store concept in NYC dedicated to the modern worker. It’s a testing ground for a number of experiential activations the 38-year-old retailer could roll out to its 600-plus stores. Hear from Express CEO and president, David Kornberg, as he walks us through the store of the future.

Sep 10, 2018

When luggage maker Away launched, the marketing plan never included a retail store. But then they opened a pop-up store as a test. Due to the success they saw, Away opened stores in New York, San Francisco, Los Angeles and Austin, with more locations to come. In the latest episode of Digiday Live, Away's vp of brand marketing, Selena Kalvaria, said the customer interaction in store led to better marketing.

Sep 7, 2018

Curology's Fabian Seelbach talks about the layers of marketing that go into customizing skin care for customers in retail.

Sep 3, 2018

Calculating the lifetime value of the customers brands acquire and the money they spend on acquiring them is a difficult math problem, no matter how you look at it. But Eloquii vp of marketing Kelly Goldston says it’s a metric she advocated for because basing marketing spend decisions on “ROI is very 2008.”

1