Claire McArdle, vp of multi-platform at Comedy Central International, discussed the company's strategy for moving linear content to platforms at the Digiday Video Summit earlier this month in Amsterdam.
To comply with the General Data Protection Regulation, companies like SAP have run email campaigns to get consent to continue contacting customers. People who consented are trusting the companies with their information, and marketers must “do no harm” in the way they use that information, Mika Yamamoto, SAP’s chief digital marketing officer, said at Digiday's recent Programmatic Marketing Summit in New Orleans. Yamamoto also said GDPR gave SAP an opportunity to clean up its customer data, given that data, whether collected firsthand or bought from a third party, is not always accurate.Yamamoto discusses correcting inaccurate customer data, the marketer's role in retaining customers and more.
At the Digiday Programmatic Marketing Summit in New Orleans, Louisiana, Bayer's head of programmatic and social Paul Gelb says marketing waste from fraud or viewability issues is nothing compared to what happens because of wrong processes, policies and tactics among trading desks. So, bring programmatic in-house.
At the Digiday Programmatic Summit, Rich Fulop gives a view from the trenches for marketing to the millennial customer through various touch points.
At the Digiday Video Summit held in Scottsdale, Arizona, president of Viacom's digital studios Kelly Day discusses how the team is rethinking the network's approach to digital and social platforms.
Vox Media has made an investment in producing shows for Netflix, TV networks and other big content buyers. At the Digiday Video Summit held in Scottsdale, Arizona, Vox Entertainment's Chad Mumm discusses how Vox is approaching the future of video from the smallest to the biggest screens.
Last year, Barstool broadcast Rough N Rowdy online and sold more than 12,000 pay-per-views at $4.99 each, convincing Barstool to acquire the event. The most recent Rough N Rowdy, in Charlotte, North Carolina, sold 40,000 pay-per-views at $19.99 each, Nardini said. Nardini discussed Rough N Rowdy, Barstool’s video strategy and more at the Digiday Video summit held in Scottsdale, Arizona.