At the Digiday Publishing Summit, Bobby Moran talks about the mistakes the publisher made while building out their subscription product and the factors that make the product stronger and more valuable.
Many publishers have struggled since Facebook's news feed change, but a loyal audience and brand recognition have helped New York Media weather the shift. Only 10 percent of the publisher's traffic came from Facebook in the first place, according to Avi Zimak, CRO and publisher at New York Media, who spoke last week at the Digiday Publishing Summit in Vail, Colorado. Zimak discusses Facebook's role in New York Media's content distribution, the company's revenue streams, Apple News' potential and more in this session.
Data, platforms, return on investment and every other way in which agencies have justified and strategized marketing spend to clients is facing increased scrutiny. Clients want proof for everything. In this session from the Digiday Media Buying summit, Lisa Purpura, group director of media at VML, talked to Digiday’s Shareen Pathak and discusses lies, damned lies and statistics.
In this session from the Digiday Media Buying Summit, Erica Schmidt, global CEO at Cadreon, IPG’s ad tech unit, talks about how media agencies are cutting ad tech vendors.
Amazon is poised to become a major force in the media business, thanks in large part to its deep trove of customer buying data. But for now, Amazon's actually weak in metrics, according to Tod Harrick, vp of product at Marketplace Ignition, who spoke at the Digiday Media Buying Summit earlier this month.
A little over a year ago, News UK’s branded content arm, Bridge Studio, overhauled its operations and adopted an agency approach to working with brands. But it hasn't eliminated agencies from the picture. Mark Field, director of Bridge Studio, joined us at the Digiday Publishing Summit Europe in February. He discussed why the oublisher has adopted an agency approach, why publishers aren't aiming to take over from agencies, how brand content is different from advertising, and Bridge Studio's campaign for the Movember Foundation
At the Digiday Publishing Summit Europe, Conde Nast International CRO Jamie Jouning talks about how the brand has adapted to an international marketplace when the foundation of the publisher is in local market mentality.
For publishers diversifying their revenue streams, it’s all about embracing the marketer’s mentality. In this episode, Heart UK's Duncan Chater discusses the data, content and licensing arms of Hearst UK's business. Hearst UK's position as a legacy brand also sets it up for building a strong events business and playing into influencer marketing strategies.