n this session, we talk to Neil Vendetti, president of investments at Zenith US. He shares his thoughts on how we can bring rich video content to consumers, ensure brand safety, and how to make the most of the sea of insights we now have access to.
In this session, executives from Modi Media talk about improving tv advertising. it needs to pick up the advanced targeting capabilities available to marketers on digital platforms. But where does the addressable TV market sit right now? Who are the biggest players? Will this ever be a huge opportunity for advertisers, especially when some still view TV as a broadcast and branding medium?
In this session from the Digiday Video Marketing summit, SoulCycle's CCO Greg Gittrich talks about the company's ambitions to have a media business.
The stakeholders in the future of TV are watching the cord-cutting trends closely, and brand are now wondering if more of their ad spend should go to OTT and connected TV, according Nick Pappas, CEO at SwellShark. It’s a lucrative proposition as inventories have started opening up more broadly.
With the rise of programmatic, the New York Times had to completely rework the way it operations to grow revenue effective and efficiently. From launching new data ad products, to selecting top tier programmatic exchanges, to organizational changes. Hear from Jay Glogovsky, director of yeild and Programmatic at the Times talk about how the legacy publication deals with programmatic shifts.
Ads.txt is a heated topic of debate within the industry. But when the programmatic industry is struggling to create a transparent supply chain for every dollar spent, Jana Meron, svp of programmatic and data strategy at Insider, makes a strong case for ads.txt files. In our latest episode, Meron discusses Insider’s programmatic challenges, working with partners to solve these issues and how to trim your ad tech vendors.
The delicate, and complicated dance that is the exchange of ad space on the virtual market requires the perfect team, a true partnership between the buy and sell side of the business. This session with Chip Schenck, vp of programmatic strategy at Meredith, will provide an look into how the right collaboration can yield success on all sides and how a rocky relationship can mean the end of a program, especially as publishers are becoming platforms themselves.
Publishers were fast to adopt the ads.txt initiative from the Interactive Advertising Bureau but the demand hasn’t matched up. And according to Nicole Goksel, the senior director of digital revenue operations at Tribune Media, it needs a lot more work. In our latest episode, Goksel discusses how ad fraud remains hard to solve, how the news category is still suffering and more.
This session is with Kevin Reilly, CCO and President of TBS and TNT, both of which are Turner properties. He talks about how the entertainment ladnscape has shifted dramatically in the last 3 years.
This session is with Rob Gellick, EVP & GM at CBS ENTERTAINMENT DIGITAL. He talks about making direct to consumer work with the subscription service that CBS offers.
The process of discovering and developing new talent is not just for new TV shows anymore. Networks are looking for internet sensations as well. Viacom head of talent Paula Kaplan discussed the ins and outs of working with digital talent at the Digiday Future of Entertainment event held in Los Angeles, California on October 25.
New technology may be expensive but testing it doesn’t need to be. Sarah Stringer, svp head of innovation for Carat USA, recently spoke at the Digiday Media Buying Summit held in Austin, Texas from October 16-17. She said new technology should be tested in the cheapest way possible. Stringer explores how to think about new technologies, how to budget for technology testing and more in this session.
CNN has responded to ever greater complexity in the advertising ecosystem by creating CNN Reach - a new unit within CNN International Commercial to specialize in smart targeting of audiences and campaign optimisation on CNN platforms and beyond. In this session from Digiday Publishing Summit Europe, CNN international executives Rob Bradley and Leo Urushibata go under the bonnet of how CNN Reach works, why it was created and why publishers need to evolve and offer more to clients by introducing such consultancy services.
The New York Times has made headlines in the past few years due to the unprecedented success of their subscription proposition, however ad revenue is still an important part of their revenue base. In this session from the Digiday Publishing Summit, Jean-Christophe Demarta shares how the Times is experimenting with new measurement techniques to calculate ROI on ad spend and to use this as a starting point for not only optimising their display offering, but also figuring out where they can diversify.
In this session from the Digiday Publishing Summit europe, Anna Bateson, chief customer officer at The Guardian, talks about how the publisher gets more revenue from consumers than from advertising.
Pink News, a 13-year-old LGBT-focused website, launched on Snapchat in July. Pink News reimagined their desktop content for mobile and made a bunch of new investments. Now it is seeing the gains come in strong. In this session from the Digiday Publishing Summit Europe, CEO Benjamin Cohen explains the approach to Snapchat.
In a session from the Digiday Publishing Summit, Angus Macaulay of Stat News underlines the challenges and solutions to the subscription business model.
The Washington Post is one of the publications who can tell a success story about their subscriptions strategy. At the Digiday Publishing Summit held in Key Biscayne, Florida, The Post’s CRO Jed Hartman said that the success is not all owed to the Trump bump. In this session, he talks more about The Post’s work on subscriptions, their relationship with platforms and what happened with Instant Articles.
At the Digiday Publishing Summit, Howard Mittman talks about staying relevant during and after sports season.
Nearly two years ago, About.com turned into Dotdash. Since then, they've made tweaks to their approach to platforms that have garnered over $100 million in revenue and almost 80 million uniques a month on comScore, which is twice the amount that they started out with. Dotdash, CEO Neil Vogel shared this change of approach and strategy for About.com's reinvention in a session from the Digiday Publishing Summit held in Key Biscayne, Florida.
In this session from Digiday Publishing Summit, Brian Morrissey quizzes Complex Network's Rich Antoniello on his deep thoughts in his deep tweets.
The majority of publishers may have turned on Facebook after the platform’s apocalyptic algorithm change early this year, which caused everyone’s big video views to dip. But Group Nine’s media brands did not feel the impact. In this session, Carone discusses how the publisher is approaching platforms and going from social video to linear long form programming.
Privé Revaux has achieved meteoric growth, acquiring over 100,000 customers in its first 10 months of business. With such rapid growth, making sense of a tidal wave of customer purchase data presented a challenge few 1-year old companies face. By taking a unique approach to customer lifecycle segmentation and conversion rate optimization, Privé was able to dramatically increase its customer retention and double its online conversion rate. Hear CMO Ned Macpherson discuss the core strategy of how it was done.