At the Digiday Marketing Summit, Korrine Munson talked about how embracing digital with conventional marketing tactics.
At the Digiday Marketing Summit, Edlynne Laryea talked about how partnerships with platforms don't have to be one sided.
In the last year, McDonald's has aggressively pushed for a global digital identity and presence. A little over five months ago, Dana Strokovsky came on board as its global social media director, and as she worked across markets around the world, she realized a primary task for her was to make teams work and care beyond their silos. She discussed how different markets underneath the same brand can move differently, managing time between teams in different markets, social media strategies and more.
This episode is a session from the Digiday Programmatic Media Summit. Michael Hannon, VP of Yield and Revenue optimization at Purch, talks about how to make server-to-server work.
In this episode, Vox Media's Director of Programmatic Operations Dave Pond talks about the big bets they're making on the future of programmatic advertising.
The machines are not going to take over. That’s the message from Jana Meron, vp of programmatic & data strategy at Business Insider, who spoke at the Digiday Programmatic Media Summit last month. As publishers completely embrace programmatic Meron talked about some important shifts an organization and team will have to make to let programmatic advertising change their world, as she shows with Business Insider's example.