Having an in-house agency can make you rich. When IBM went in-house with their content marketing team, their senior content marketing lead Aviv Canaani said they saved over $1 million per year. At the Digiday Content Marketing Summit, held in Vail, Colorado, he has a clear answer when it comes to choosing between an ad agency or an in-house content marketing team. “Screw it, just go in-house. Once you create an in-house team, you’ll never look back."
At the Digiday content marketing summit in Vail, Colorado, Babbel's CEO Julie Hansen discussed how content marketing can be formulaic if you know how to spot similarities and repeat successes.
At the Digiday Content Marketing Summit held in Vail, Colorado, Merriam-Webster's chief digital officer Lisa Schneider talks about how the dictionary brand modernized its online approach to produce real-time online content and regain relevance.
In January 2016, Reebok decided to put their editorial, PR and social media team together and call it "the newsroom." Since over one year of its formation, the newsroom ran many successful ad campaigns. At the Digiday Content Marketing Summit held in Vail, Colorado, the global head of editorial from Reebok’s Newsroom Blair Hammond revealed how the campaign was a big risk in real time marketing.
Since the launch of their app, Clique Media Group, also known as CMG, is doubling down on collecting data to make its customers' experience personalized and intuitive. Here is CMG's chief brand officer Sally Mueller's session from the Digiday Retail Summit, held last month in Napa, California, where she spoke on how content becomes viable commerce.
In this sessions, Spring's president Marshall Porter talks lessons learnt from creating a multi-brand app for retail and customer purchase patterns.