As video grows bigger in the publishing and platform landscape, many are trying to plus commerce into video to eke out revenue. At the Digiday Video Anywhere Summit, senior reporter Sahil Patel talked to president of PopSugar, David Grant and founder and CEO of Mindbodygreen, Jason Wachob to discuss commerce strategies through video.
At the recent Digiday Video Anywhere Summit held in New Orleans, Louisiana, Digiday editor-in-chief spoke to Jaymee Mesler from The Player's Tribune on how the company set foot in a distinguished sport content space, and how they are ramping up on the video content.
At the recent Digiday Video Anywhere Summit held in New Orleans, Louisiana, Digiday senior reporter spoke to Discovery's Michael Bishara on taking television over the top and to all screens.
L’Oréal Paris has heavily relied on celebrities in its marketing strategy. But recently, it’s added influencers to the mix to connect with consumers in the digital world and reinforce the message of the brand through diversity, a cause with which many brands are now aligning themselves. At the Digiday Brand Summit in Berlin, Adrien Koskas, L’Oréal Paris UK’s general manager, talked about the role influencers play in brand amplification and how L’Oréal works with them to reach out to women across age groups, regions and races to reinforce its brand message, “Because you’re worth it.”
At the Digiday Brands Summit held in Berlin, Germany, Renault's CMO Bastien Schupp talks about the strategy Renault's using to keep the brand relevant
At the Digiday Brands Summit held in Berlin, Germany, Sodastream's head of digital marketing Itai Bichler talked about the being an activist brand in 2017.
In an industry that lacks transparency, getting hold of the right data to inform ad strategies and partnerships can be a challenge. In this episode from our programmatic summit held in Wicklow, Ireland, The Telegraph’s programmatic director Paul de la Nougerede talks about how the company is trying to build its programmatic ad operations while addressing this challenge.
Talent requirements, culture and structure of digital-only newsrooms are markedly different from traditional publishers. Axel Springer-owned digital media publisher Business Insider, is focused on ensuring it has the mix of skills sets and personalities in its business to maintain the speed of its growth. Julian Childs, Managing Director UK and Europe at Business Insider, joined us at Digiday’s Programmatic Summit in Wicklow, Ireland, to discuss the talent crunch in the industry.
The MailOnline, the digital side of The Daily Mail, has used Facebook’s header-bidding product for the past six months. While it is happy with the results so far, Lauren Dick, head of emerging platforms at MailOnline, says Facebook could extend the product across all platforms. Dick joined us at Digiday’s Programmatic Summit in Wicklow, Ireland, to discuss MailOnline’s experience so far with header bidding on Facebook and the challenges in its expansion in vertical video.
At the Digiday Brand Summit in Charleston, South Carolina, Matthew Fitzgerald, vice president of marketing at HelloFresh, talks about how to keep a startup mentality and how HelloFresh competes in the market.
At the Digiday Brand Summit in Charleston, South Carolina, Tough Mudder's SVP for brand and creative Jesse Bull talked about how tough Mudder develops its brand around passion points and the company's strategy in using social media platforms.
At the Digiday Brand Summit in Charleston, South Carolina, Morton Salt's director of communications & corporate brand strategy Denise Lauer talked about the company's efforts to make the brand relevant again.