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Digiday Live

This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
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Now displaying: February, 2017
Feb 24, 2017

“Agencies can do the big stuff, but they struggle with the small stuff.” Kia’s head of marketing Dave Schoonover has some very strong thoughts on the agency/brand relationship. In this episode of Digiday Live from the Digiday Brand Summit, he speaks with Digiday managing editor Shareen Pathak about the future of the brand/agency relationship and why having multiple agencies of record is like having multiple spouses: It’s just not possible.

Feb 17, 2017

Working with external partners is a great way to extend a brand’s reach. Great-West Financial's head of marketing Nag Odekar shares what his team looks for when evaluating collaborative partners, and why some relationships work better than others.

Feb 10, 2017

“Content has become a value proposition.” Ann Hynek and John Von Brachel share how their organizations, two of the largest financial incumbents in the United States, approach content creation.

Feb 3, 2017

“I don’t honestly believe in innovation teams. Every team should have innovation in it.”

In this episode of Digiday Live recorded at the Digiday Brand Summit in Park City, Utah, Visa’s head of consumer marketing Gedioen Aloula talks about what the future holds for brand marketing. First on the list: a return to platforms with proven ROI.

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