USA Today Network was one of the pioneers of bringing advertising and virtual reality together, and has built a branded content studio dedicated to doing just that.
In this episode of Digiday Live, Gannett’s vp of branded content Kelly Andresen explains how the new technology has become a valuable tool for branded content creation -- even if its editorial value isn't clear yet.
The Viacom Lab was launched in May 2016 to experiment with new technologies and develop new content formats for Viacom and its media brands. (Think Comedy Central, Nickelodeon and Paramount Pictures.) It plans to triple in size by the end of 2016.
In this episode of Digiday Live from the Digiday Video Anywhere Summit, the Lab's evp of marketing strategy and engagement Ross Martin talked about how the Lab is helping Viacom grow viewer engagement across screens and platforms -- and isn’t just a press release.
Up until recently, video destination Fullscreen was known as a YouTube multi-channel network, working with video creators to sell advertising and make money on the world’s biggest video platform.
But as Fullscreen president Ezra Cooperstein says in this episode of Digiday Live from the Digiday Video Summit, "It’s really hard to build a business just on YouTube." Now, Fullscreen is trying to become a consumer-facing brand with an ad-free subscription streaming service and original and licensed content geared toward younger viewers. Hear how the strategy is working for them and how they’re working to get their audience to pay for content.
In this episode of Digiday Live from the Digiday Video Summit, legendary sports anchor Scott Van Pelt and Rob King, svp of SportsCenter, share how SportsCenter grew into one of the biggest sports brands in media. From delivering news, information, highlights and entertainment across all media platforms to how SportsCenter video is created and distributed to various platforms -- listen to how this evolution has changed the way publishers think about show production and talent roles.