Agencies are expected to do more with the same or fewer resources. GroupM's chief innovation officer Cary Tilds speaks about how people and processes can help agencies execute on innovative strategies despite these restrictions.
Before she arrived in Phoenix for the Digiday Agency Summit, DDB North America CEO Wendy Clark was going to talk about the big picture of the agency world. But when she took the stage, she changed tack, and instead spoke passionately about the importance of people and leadership when it comes to creating work that people love. "The only way to do amazing, incredible work is to realize we're better together."
"We invest in others' ideas, not our own," says Bullish founder Mike Duda. Instead of creating, for example, ten print ads for a client, Bullish adopts a VC mindset. It advises and invests in its clients (think Harry's Razors and Peloton bikes) and is compensated on a pay-for-performance model -- and takes the financial hits when it doesn't perform.