For the FT, building a global media brand means understanding its audience and moving with the trends. The company has shifted to digital, using the data it gets from subscribers to better target advertising. Sacha Bunatyan and Hiroko Hoshino discuss the FT’s digital strategy and acquisition by Nikkei.
Online rental service Rent the Runway's senior vice president of brand strategy, David Page, and Melissa Barnes, the company’s senior director of brand strategy, discuss the journey of building an in-store presence after creating a defined brand and having a strong handle on its customer base through its original online store.
When Forbes introduced its contributor model, there was skepticism around giving outside writers direct access to publishing. Now the company is spreading this model across the world. Managing director of international Alan Griffin explains the benefits of outsourcing content creation, both to revenue and editorial quality.
Mo Mullen joined West Elm two years ago to start West Elm Local, a program that scouts local artisans and businesses in order to sell their products in West Elm stores. The venture has since scaled from two stores to 70.