With over 100 brands worldwide, Time has been aggressively expanding its digital offerings. For this legacy publisher - one of the largest in the world - that means shifting focus to scale while maintaining the quality it's known for. Time aims to create loyal audiences across its properties by providing valuable content focused on specific interests. The company's svp of international strategy John Marcom is on the podcast.
Lane Bryant's recent campaigns are all about encouraging their customers to embrace their bodies. Even for a plus-size retailer, it's a sensitive subject field to be playing in. In order to avoid exploiting women's insecurities while selling clothing, Beitler has a simple answer: be transparent.
Miki Agrawal is the founder of Thinx, the first period-proof panty that, the company hopes, could have the power to tackle taboos around menstruation. In this session, Agrawal discusses how she chooses her teammates, how a good product can change minds, and how those controversial subway ads came to be.