Publishers are using tactics like header bidding and entering private exchanges in an attempt to be programmatically self-sufficient. We talk to two of them about how it's going.
Call it the great cleanup. Part of programmatic's evolution involves a bigger platform crackdown on fraud and clearer standards on viewability. The presidents of US Interactive Media and Bauer Xcel Media dig deep into this disruption.
Of ad tech's persistent myths is that it doesn't require the human touch -- and that it has nothing to do with creativity. But it turns out it also demands platform savvy and context.
While Clarins has mostly stayed out of the digital marketing space, their most recent campaign was tailored around reaching a very specific client. Director of facial skin care marketing and advertising Maria Bertorelli discusses going all in with social.