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Digiday Live

This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
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Now displaying: June, 2016
Jun 23, 2016

Publishers are using tactics like header bidding and entering private exchanges in an attempt to be programmatically self-sufficient. We talk to two of them about how it's going.

Jun 16, 2016

Call it the great cleanup. Part of programmatic's evolution involves a bigger platform crackdown on fraud and clearer standards on viewability. The presidents of US Interactive Media and Bauer Xcel Media dig deep into this disruption.

Jun 9, 2016

Of ad tech's persistent myths is that it doesn't require the human touch -- and that it has nothing to do with creativity. But it turns out it also demands platform savvy and context.

Jun 2, 2016

While Clarins has mostly stayed out of the digital marketing space, their most recent campaign was tailored around reaching a very specific client. Director of facial skin care marketing and advertising Maria Bertorelli discusses going all in with social.

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