Last fall, CNN launched Great Big Story, a distributed video network that lives across Facebook, YouTube, mobile and other platforms. Armed with team of 35 producers, editors, audience development experts and salespeople, Great Big Story thinks there is a great big opportunity to do feel-good, inspirational content. Chris Berend, the man behind the initiative, takes us through how his startup hopes to build a new brand within a decades-old media powerhouse.
Collaboration is a nice to have, but hard to implement. Tina Wung, director of digital strategy and innovation at Anheuser-Busch has the answers. In this session, we discuss how Wung has created the right structure to create the most efficient collaboration.
Social platforms have made it easier for digital publishers to scale audiences. But each platform is unlike the other, which forces publishers to think and rethink how they approach each platform and what sort of resources they devote to each. In this discussion, Refinery29’s chief content officer Amy Emmerich and The Young Turks CEO Cenk Uygur demonstrate how different platforms offer different opportunities to reach, engage and ultimately make money from their audience.
Wade Allen, vp of digital innovation at Chili's, is a believer in disruption. In this session, he explains how he pushed through digital in the unlikeliest of places: the dining room.
Social platforms are attractive to many content creators and media companies because they are easy outlets to reach most of your fans. But while you can connect with your fans there, these relationships are on the platforms’ terms. Content creators are giving up control in exchange for scale. Ryan Leslie, a Grammy-nominated music producer and CEO of SuperPhone, shares how he built a platform that connects him -- literally -- to his most loyal fans, and why it’s important to own the relationship with your audience as much as finding ways to reach them.
Brands have a lot of challenges, or so they say. Erin Dwyer of Haven Beauty has the answers. In this rapid-fire round with Digiday managing editor Shareen Pathak, she sounds off on ROI, content and why sometimes it takes a village to do a small thing.
The Playboy bunny has long been synonymous with all things X-rated. But modern audience have required that it adapt. They developed richer content focused on broader men’s interests, not just centerfolds. Chief content officer Cory Jones explains.