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Digiday Live

This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
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Jun 19, 2017

Programmatic advertising is a growing, and it's taking large parts of ad budgets. However, marketers are still facing some major challenges that they’re trying to solve, namely ad fraud and brand safety. Ana Villegas, Dell’s marketing director of North America commercial business, said programmatic has big benefits. Villegas joined us at the Digiday Programmatic Marketing Summit held in Scottsdale, Arizona to discuss how Dell navigates through ad fraud and other programmatic snafus.

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