At the Digiday Programmatic Marketing Summit in New Orleans, Louisiana, Bayer's head of programmatic and social Paul Gelb says marketing waste from fraud or viewability issues is nothing compared to what happens because of wrong processes, policies and tactics among trading desks. So, bring programmatic in-house.
To comply with the General Data Protection Regulation, companies like SAP have run email campaigns to get consent to continue contacting customers. People who consented are trusting the companies with their information, and marketers must “do no harm” in the way they use that information, Mika Yamamoto, SAP’s chief digital marketing officer, said at Digiday's recent Programmatic Marketing Summit in New Orleans. Yamamoto also said GDPR gave SAP an opportunity to clean up its customer data, given that data, whether collected firsthand or bought from a third party, is not always accurate.Yamamoto discusses correcting inaccurate customer data, the marketer's role in retaining customers and more.
At the Digiday Programmatic Summit, Rich Fulop gives a view from the trenches for marketing to the millennial customer through various touch points.
At the Digiday Video Summit held in Scottsdale, Arizona, president of Viacom's digital studios Kelly Day discusses how the team is rethinking the network's approach to digital and social platforms.
Vox Media has made an investment in producing shows for Netflix, TV networks and other big content buyers. At the Digiday Video Summit held in Scottsdale, Arizona, Vox Entertainment's Chad Mumm discusses how Vox is approaching the future of video from the smallest to the biggest screens.
Last year, Barstool broadcast Rough N Rowdy online and sold more than 12,000 pay-per-views at $4.99 each, convincing Barstool to acquire the event. The most recent Rough N Rowdy, in Charlotte, North Carolina, sold 40,000 pay-per-views at $19.99 each, Nardini said. Nardini discussed Rough N Rowdy, Barstool’s video strategy and more at the Digiday Video summit held in Scottsdale, Arizona.
Nick Graham, Huawei's global head of digital marketing and media, said the industry’s ambition is to bring the creative and media sides of advertising closer together, but he has a word of caution. Graham discusses transparency and leading a global media team in an age of changing technology.
In this session from the Digiday Programmatic Summit Europe summit, Siemens' global senior online marketing manager Paulina Jamsa talks about the seven ways that help brands and agencies collaborate better.
A lot of companies fall short in their efforts to take their advertising in-house or clean up their supply chains. It’s a regular complaint among publishers, for example, that advertisers cry foul on issues of brand safety, but hardly change their budgets and spending to address the problems. At the Digiday Programmatic Marketing Summit recently held in Estoril, Portugal, Jellyfish digital strategy director Gawain Owen said the key is to think about people, processes and tools.
The definition of artificial intelligence and what technology constitutes it remains highly debatable. Michael Lawder, svp of customer care at Samsung Electronics in North America, said AI tech isn't advanced enough yet regardless. Lawder discusses AI's potential, integrating AI into customer service, data privacy and more in the session from the Digiday AI summit.
At the Digiday AI summit, Ecovas Robotics' Christopher Caen explains how AI can kill your brand or save it.
In this session from the Digiday AI marketing summit, Samir Desai talks through using AI to motivate fitness club members to stay on their fitness track.
At the Digiday Publishing Summit, Brandon Berger, chief business officer at TheSkimm, talks about the company's subscription business.
Insider, a publisher whose content and business model was seemingly built to thrive off Facebook, is weathering Facebook's news feed change. Spande discusses Insider's growth in a changed Facebook environment, the publisher's advertising business, its subscription offering and more in this session.
Clique Media Group combined editorial sites with consumer products. Launched by Katherine Power and Hillary Kerr, the company took off with the idea of making fashion and beauty content shoppable. Fast forward to 2016, and CMG launched their first apparel brand, Who What Wear, with Target. Power talks about CMG's initial business plan, how it has evolved and what the value offering for venture capitalists is in its model and more in the session.
At the Digiday Publishing Summit, Bobby Moran talks about the mistakes the publisher made while building out their subscription product and the factors that make the product stronger and more valuable.
Many publishers have struggled since Facebook's news feed change, but a loyal audience and brand recognition have helped New York Media weather the shift. Only 10 percent of the publisher's traffic came from Facebook in the first place, according to Avi Zimak, CRO and publisher at New York Media, who spoke last week at the Digiday Publishing Summit in Vail, Colorado. Zimak discusses Facebook's role in New York Media's content distribution, the company's revenue streams, Apple News' potential and more in this session.
Data, platforms, return on investment and every other way in which agencies have justified and strategized marketing spend to clients is facing increased scrutiny. Clients want proof for everything. In this session from the Digiday Media Buying summit, Lisa Purpura, group director of media at VML, talked to Digiday’s Shareen Pathak and discusses lies, damned lies and statistics.
In this session from the Digiday Media Buying Summit, Erica Schmidt, global CEO at Cadreon, IPG’s ad tech unit, talks about how media agencies are cutting ad tech vendors.
Amazon is poised to become a major force in the media business, thanks in large part to its deep trove of customer buying data. But for now, Amazon's actually weak in metrics, according to Tod Harrick, vp of product at Marketplace Ignition, who spoke at the Digiday Media Buying Summit earlier this month.
A little over a year ago, News UK’s branded content arm, Bridge Studio, overhauled its operations and adopted an agency approach to working with brands. But it hasn't eliminated agencies from the picture. Mark Field, director of Bridge Studio, joined us at the Digiday Publishing Summit Europe in February. He discussed why the oublisher has adopted an agency approach, why publishers aren't aiming to take over from agencies, how brand content is different from advertising, and Bridge Studio's campaign for the Movember Foundation
At the Digiday Publishing Summit Europe, Conde Nast International CRO Jamie Jouning talks about how the brand has adapted to an international marketplace when the foundation of the publisher is in local market mentality.
For publishers diversifying their revenue streams, it’s all about embracing the marketer’s mentality. In this episode, Heart UK's Duncan Chater discusses the data, content and licensing arms of Hearst UK's business. Hearst UK's position as a legacy brand also sets it up for building a strong events business and playing into influencer marketing strategies.
At the Digiday Marketing Summit, Korrine Munson talked about how embracing digital with conventional marketing tactics.
At the Digiday Marketing Summit, Edlynne Laryea talked about how partnerships with platforms don't have to be one sided.